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Mini goes 'psychic' with interactive video campaign
Car brand Mini has launched an online interactive campaign to launch two-seater the Mini Roadster, that claims to offer psychic insight into the future. The suggestion itself is tongue-in-cheek, but...
View ArticleDynamic pricing and targeting drives Portland Trail Blazer tickets sales
Marketing basketball tickets is a competition-heavy arena but Portland Trail Blazers have found a formula to drive ROI up to 700%.The basketball team used real-time data to inform dynamic pricing and...
View ArticleTransforming Consumer Journeys Through Digital Tech Innovation
Over the past few years, Digital Out of Home (DOOH) has exploded onto the scene and has completely changed the way advertisers are able to engage with consumers. Effectively, it has opened up a brave...
View ArticleWhy trust must be built in programmatic
Real-Time Bidding (RTB) has dominated the programmatic advertising boom for the past five years. However, as programmatic direct is projected to be the driving force behind its future growth, there...
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